Brick Box  Interactive  Packaging Design and Game


This project is one of my favorites and it reflects both my personal ideas and inspirations but also aims to spread joy, spur creativity, and expand the imagination of the user. During my childhood, I was obsessed with LEGO and I believe that playing with the bricks influenced my creative aspirations. To create this experience I sought to capture the feeling I associate with buiding with LEGO and represent the bloom and growth of my imagination when playing with LEGO that I still feel to this day. 

The outside of the box features silhouttes and specific piece numbers of the pieces inside the box, representing my appreciation for the formal design of LEGO. From the start I wanted to focus on the experience of opening up the box with the blooming explosion of color and bricks. This transistions into a play experience as the user discovers new components and instructions within the box. The game involves a spinner that the user flicks then points to one of the flaps/cards, revealing a prompt underneath. These prompts are meant to foster creativity without being a direct set of instructions. I admire LEGO instructions for there clarity and ease but I am passionate about building on your own as a learning experience.

 

Results of play testing with my class






©2024 Aiden Cole